From Grammys To Super Bowl: Why Bad Bunny Is The World's Biggest Music Star Right Now

From the Grammys to the Super Bowl 2026, Bad Bunny is everywhere. Who is he, and why is he one of the world’s biggest stars?

The Puerto Rican superstar’s music has united Latino fans, turning Levi’s Stadium into a full‑scale Latin celebration with culture, colour and song during his Super Bowl 2026 performance.

Bad Bunny, born Benito Antonio Martinez Ocasio, grew up in Vega Baja, a small municipality near Puerto Rico's capital San Juan.

At the 2026 Grammys, Bad Bunny won Album of the Year for “Debí Tirar Más Fotos,” making it the first all‑Spanish‑language album to take music’s highest accolade.

Bad Bunny has also built a strong acting career, starring in Bullet Train (2022), Cassandro (2023), Caught Stealing (2025) and Happy Gilmore 2 (2025).

The 31-year-old performer-producer has been Spotify's most-streamed artist in the world four separate times, including last year.

Bad Bunny’s Grammy recognition carried political weight as he used his speech to criticise US immigration enforcement and call for humane treatment of immigrants.