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In recent years, Indian travellers are no longer planning holidays around destinations alone. Instead, global experiences like Tomorrowland in Boom, Ultra Music Festival in Miami, FIFA World Cup matches, and Formula 1 races are becoming the centrepiece of travel decisions. This shift marks the rise of a new travel mindset—one that prioritises emotion, community, and once-in-a-lifetime moments over traditional sightseeing itineraries. At the centre of this evolution is a growing segment of experiential travel companies, with Triphunter emerging as a player shaping how Indians explore the world, founded by Deepak Anand and Kunal Kapoor.
Travel, redefined
“Travel today is not about ticking off places. It’s about having a highlight—something that stays with you long after you return,” says Deepak Anand, founder & CEO of Triphunter. With a background spanning travel platforms, Deepak identified a gap early on. While destinations remained the same, the way people experienced them had not evolved. Founded in 2016, the company was built on a simple idea: if you’re visiting a country, why not do it when the most exciting event of the year is happening? It adds a deeper layer to the journey—experiencing culture at its most vibrant.
The rise of experience-led travel in India
Industry trends indicate that millennials and Gen Z travellers are increasingly prioritising experiences over conventional holidays.
For this audience, travel is less about relaxation and more about transformation. Globally recognised events are now drawing Indian travellers in large numbers, driven by the desire to be part of something larger than just a trip. These experiences also create a sense of belonging, bringing together people from across the world.
Solving the complexity of global events
Despite growing interest, attending international events comes with challenges—limited ticket availability, visa processes, accommodation logistics, and on-ground coordination.
The company has positioned itself as a one-stop solution, offering curated packages that include flights, hotels, event access, visas, and on-ground support. “We don’t sell tickets. We deliver peace of mind,” Deepak explains.
The company has built backend systems with access to event inventory, an in-house visa team, and structured operations to ensure a smoother experience for travellers. This operational strength has been a key focus area led by Kunal Kapoor, founder, Triphunter.
Building trust in a high-demand market
Events like Tomorrowland are known for limited inventory and high global demand, often leading to uncertainty in the booking process. Over the past few years, the company has facilitated travel for over 2,000 attendees to Tomorrowland, building credibility in a space where trust is critical. By working with global partners and maintaining a structured booking process, the company aims to offer a more reliable pathway for Indian travellers.
The recently announced Tomorrowland Thailand edition, scheduled for December with an expected capacity of over 60,000 attendees, has already generated significant global interest. The company has introduced curated all-inclusive packages across categories, covering flights, hotel stays, transfers, and sightseeing, making access more seamless for Indian travellers.
More than a trip: The community effect
A defining aspect of experiential travel is the sense of community it creates.
The company's group journeys are designed to bring together like-minded individuals who share a passion for music, culture, and travel. “For us, it’s never been about selling a destination; it’s about curating a feeling,” says Kunal Kapoor. “People don’t remember itineraries. They remember moments,” adds Deepak.
A fast-growing category
Experiential travel is emerging as a significant segment within India’s outbound tourism market.
The company's portfolio includes curated global experiences designed as end-to-end journeys rather than standalone trips. Premium travellers are increasingly prioritising convenience, exclusivity, and depth of experience over traditional holiday formats.
The road ahead
As global travel becomes more accessible, demand for experience-led journeys is expected to grow further. The company aims to build a community of travellers who focus on meaningful and immersive experiences.
“Travel far enough, and you begin to understand yourself better,” Deepak reflects.
Conclusion
The definition of travel is evolving. From global festivals to curated experiences, travellers are choosing journeys that leave a lasting impact rather than simply filling itineraries. Experiential travel is no longer a niche—it is becoming a defining trend in how India explores the world.
English (US) ·