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Jaxson Dart (left) and Marissa Ayers (Getty Images)
Marissa Ayers became an unexpected Super Bowl week talking point as New York Giants optimism quietly found a new rhythm. Even without playoff football, the franchise generated buzz for reasons that go beyond the standings.
A coaching reset and a rookie quarterback who looks comfortable in the spotlight have reshaped how the Giants are being discussed across the league and on social media.What unfolded in the days leading up to Super Bowl LX was not about wins or losses. It was about visibility, confidence, and the sense that the Giants are finally building something that feels modern. From the hiring of John Harbaugh to Jaxson Dart’s growing presence off the field, the franchise is drawing attention in places it rarely reached in recent years.
Marissa Ayers brings spotlight as Giants future takes shape
Marissa Ayers entered Super Bowl week already commanding a massive digital audience, and her appearance alongside Jaxson Dart at the NFL Honors ceremony on February 5 only amplified that reach. Ayers, who has built a following of 1.6 million TikTok users, quickly became part of the broader Giants conversation. Her visibility is now closely tied to Dart, the quarterback many believe could anchor the team for the next decade.
That attention peaked a day later when Ayers posted a TikTok showing what she described as her “little red outfit of the day!” The video, filmed as she headed out to support Dart during media obligations, focused on her outfit details, jewelry, and styling choices. It spread fast, proving that Giants headlines are no longer limited to game film and press conferences.Dart appears comfortable with that spotlight. His rookie season already hinted at leadership qualities, and the front office doubled down by pairing him with Cam Skattebo in the backfield.
The chemistry between the two has fueled internal optimism, while Harbaugh’s arrival has given the locker room a long-term voice of authority.Ayers has been candid about her role in Dart’s world. She has said she does not know much about football and mainly follows the Giants. That honesty has only made her more relatable to fans discovering her through Dart. She has also picked her side for Super Bowl LX game.
Their relationship timeline mirrors the steady rise in public interest. The pair went on their first date in October, shared Halloween together, and sparked rumors after being seen at a party. By December 1, Ayers attended her first Giants game against the Patriots in Foxborough. A winter trip to Salt Lake City later confirmed their status, and they made it Instagram official on January 9.For the Giants, the combination of a credible coaching hire, a promising quarterback, and a growing cultural presence signals momentum that feels real.

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