Krafton India clarifies: Are in-game ads coming to BGMI?

New Delhi: Krafton India has reported that they are soon going to introduce more in-game ads to BGMI. According to some reports, it has suggested that the BGMI publishers have been conducting an in-game survey among BGMI players, seeking granular feedback on gameplay behaviour, spending patterns and their attitude towards in-game advertising. The survey has asked a wide range of questions, including the players’ spending on UC, purchase behaviour over the past 12 months, willingness to engage with the advertising formats, which include post-match ads, ads during matchmaking and ad-linked reward crates.

BGMI publisher has also reported that by surveying approximately how much players are willing to spend to avoid ads, with the options ranging from less than Rs 50 to opting out of payments entirely. Select industry experts have suggested that the depth of the questionnaire indicates a strong intent to map user tolerance for advertising without disrupting gameplay. This type of survey has helped the publishers to figure out where the brand placements can exist without affecting how long the users stay engaged. It has come to know that the Indian market is price-sensitive in nature when it comes to gaming, but it is also a market that is highly engaged in it. These types of collaborations with other companies or franchises are not conventional ads, but integrations that sit naturally within the experience.

Now, for brands, this is extremely valuable as, rather than being spammed with the ads, users here are basically signing up to watch their presence, potentially creating a sense of loyalty amongst them. Krafton India spokesperson has given a statement in which it has stated that, “The question on monetisation is a part of our regular user surveys we conduct from time to time. We don’t have anything planned or under review for ad monetisation.” While this actually means that Krafton India may not bring more in-game ads immediately, but there are several possibility that in future it may going to opt for that route.