‘Like booking a cab’: Anand Mahindra shares video of on-demand coconut harvesting in Kerala

Across the country, digital services are slowly becoming part of routine life. What started with transport and deliveries is now reaching smaller, everyday needs. A recent video shared by Anand Mahindra has started a fresh conversation online.

It shows how even coconut harvesting in Kerala is now being offered in a simple and on-demand way.

A traditional job, now easier to access

The video shows a trained coconut harvester arriving on a cycle. He is in uniform and carries proper equipment needed for the work. The process looks smooth and planned, making it easier for people who need the service.This model is being run by Hello Nariyal, as mentioned in a report by India Today. The aim is to connect skilled workers with customers in a more structured way, while also improving safety and efficiency.

While sharing the video, Mahindra wrote, “In Kerala, apparently, you can now call a coconut harvester the same way you book a cab. A uniformed professional arrives on a cycle, equipped, trained, and ready to work.”

Digital reach goes beyond big sectors

Coconut harvesting has always been a skilled and physical job. What is changing now is how this service is organized. With the help of simple technology, the work is becoming more accessible and better managed.

Mahindra spoke about this broader change. He said, “We often speak about India’s services economy in terms of IT exports or global capability centers. But we’re digitizing even our most traditional, hyper-local services.”

A shift in where opportunities are coming from

The video also highlights a worker from Chhattisgarh. This points to a change in how people are finding work today.Mahindra noted, “The young man who climbed those trees was from Chhattisgarh,” and added, “Today, it seems those same aspirations are finding avenues not just in heavy industry but in new-age, tech-enabled services.”Disclaimer: The Times of India has reported this story based on a video shared on social media and other publicly available information. The publication has not independently verified the claims or details presented in the video.Thumb image: X