ARTICLE AD BOX
New Delhi: Bollywood actor Varun Dhawan has been associated with Lux Cozi for several years, and the partnership is now set to continue till 2030. The association, which began in 2016, has grown stronger over time, making it one of the brand’s longest-running collaborations.
With Varun continuing as the face of the brand, Lux Cozi aims to further strengthen its appeal among the younger generation. Over the years, the collaboration has helped the brand build a stronger connection with modern audiences through impactful campaigns and relatable messaging.
Known for his energetic personality and stylish image, Varun brings a fresh and youthful vibe to the brand. His popularity among Gen-Z and younger consumers aligns perfectly with Lux Cozi’s vision of expanding its reach across different age groups.
As a youth icon with a strong fan base, Varun Dhawan is expected to further elevate the brand’s identity and help Lux Cozi connect with audiences in a more contemporary and engaging way.
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