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New Delhi, January 31: In an industry dominated by protein isolates, sugar-heavy health drinks, and stimulant-led formulations, Nutrix is quietly rewriting the rules of modern nourishment. Positioned as one of the first vegetable-based functional nutrition blends in India, Nutrix offers a refreshing alternative rooted in real food, simplicity, and intention.
Founded by 17-year-old Nevan Jasra, Nutrix was born from a simple but powerful observation. “I kept noticing that food meant to heal us often felt harsh, artificial, or overwhelming,” Nevan shares. “Recovery drinks were sugary, health powders were full of fillers, and very few products actually felt safe for everyday use.”
Nutrix takes a different approach by placing vegetables, seeds, and roots at the centre of its formulation. Ingredients such as pumpkin seed, amaranth leaf, spinach, sweet potato, carob, chicory root fibre, Kerala vanilla bean, and Ceylon cinnamon work together in synergy, not isolation. The result is a clean-label blend designed to support recovery, calm focus, digestion, and everyday strength without stimulants, artificial sweeteners, or unnecessary additives.
“The goal was never to create another supplement,” Nevan explains. “Nutrix is meant to feel like nourishment your body already understands. Something you can come back to daily without fear or fatigue.”
One of Nutrix’s most distinctive choices is its flavour profile. Blended into a comforting toffee-cocoa base, it feels indulgent rather than medicinal. “Comfort matters,” Nevan says. “If nutrition feels like punishment, it won’t last. I wanted Nutrix to feel warm, familiar, and grounding.”
The brand’s philosophy also extends to sustainability. By focusing on vegetable-forward, plant-based ingredients and minimal processing, Nutrix reduces both nutritional and environmental excess. It is proudly Made in India and backed by science, combining local relevance with modern nutritional understanding.
For a founder still in his teens, Nevan’s vision is remarkably grounded. “Nutrition should not be exclusive or complicated,” he reflects. “It should be accessible, honest, and built for everyone, not just athletes or people chasing extremes.”
As Nutrix begins to reach families, students, and everyday consumers, the response has reinforced its purpose. “Seeing young people accept something made with care reminds me why this journey matters,” Nevan says.
Nutrix is not positioned as a shortcut or a trend. It is a standard. A promise. And perhaps a glimpse into the future of clean nutrition, one where vegetables lead, comfort is respected, and nourishment is designed to support life as it is lived.
Disclaimer: This content is for informational purposes only and is not medical or nutritional advice. Consult a healthcare professional before use.
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