PM Unity Malls to promote U.P.’s ODOP and GI-tagged products

The Uttar Pradesh government on Saturday (March 14, 2026) said products from 75 districts of the State will receive national and international platforms through PM Unity Malls. The initiative, aimed at providing new markets for local products and traditional craftsmanship, is being implemented through PM Unity Malls in Agra, Varanasi and Lucknow.

“The objective of these malls is to create a permanent platform where traditional industries, handicrafts and local products can be displayed and marketed at one place. This initiative will enable artisans, women and youth to connect directly with larger markets. ODOP (One District One Product) and GI-tagged products from various districts of the State will gain recognition at both national and international levels,” an official statement said.

The initiative is expected to revive traditional industries that have been declining in rural areas. “This step by the government is not only strengthening the livelihoods of artisans but also establishing local products as a new force of ‘Swadeshi’. The Central Government’s ambitious PM Unity Mall project is emerging as a major hub in States for the sale, display and branding of local products,” the statement added.

In Agra, a Unity Mall is being constructed in the Shilpgram area on approximately 11.53 acres of land at a cost of about ₹128.85 crore. Excavation for the basement, foundation plain cement concrete, reinforced cement concrete (RCC) work, as well as RCC work for basement floor columns and retaining walls, has been completed. The facility will provide a platform to brand and market handicrafts and traditional products from the Braj region, Agra, Firozabad, and nearby districts in national and international markets.

In Varanasi, a Unity Mall is being developed in the Ganganagar Colony over an area of about 1.46 acres at a cost of approximately ₹154.71 crore. The D-wall work has been completed, while foundation work for Basement-3 is currently in progress. The mall will provide dedicated space for the display and sale of Banarasi sarees, zari-zardozi work, wooden toys, rudraksha and other traditional products.

Once completed, the Unity Malls will offer a common platform to showcase products from all 75 districts of the State. This will help increase the income of local artisans, create new employment opportunities and strengthen the rural economy. The initiative will also promote Swadeshi products and boost tourism in the region.