Samsung retains the world’s No.1 TV brand title for two consecutive decades: All details

Samsung Electronics has announced that it has retained the title of the world’s top TV brand for 20 consecutive years. The company claimed to have maintained its leading position in the global television market since 2006.

According to data from research firm Omdia, Samsung held a 29.1% share of the global TV market in terms of revenue in 2025. The company has held the top ranking each year since 2006.SW Yong, President and Head of the Visual Display Business at Samsung Electronics, said the company’s position in the TV market reflects long-term consumer demand for its products. Yong said, “When consumers choose a TV, they’re choosing a brand they can trust for years to come. Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

How Samsung performed in premium TV segments

Samsung reported a 54.3% share in the premium TV segment priced at $2,500 or more. The company said its Neo QLED, OLED and lifestyle television models contributed to that share. In the segment priced above $1,500, Samsung recorded a 52.2% market share in 2025.Samsung made its first appearance at the top of the world TV market back in 2006 with the Bordeaux TV.

Since then, Samsung has introduced a number of products and innovations in the TV sector. For instance, in 2009, Samsung expanded its LED TV portfolio. This led to the penetration of LED displays into more homes. In 2011, Samsung introduced internet connectivity and apps through its Smart TVs.In 2015, Samsung introduced the Serif TV, a design-oriented TV that can match home decor. In the same year, Samsung introduced The Frame TV, which can display digital artwork when not in use.

In the same year, Samsung introduced its QLED TVs, which use quantum dot technology.In 2018, Samsung released 8K televisions with higher-resolution displays. The company launched Micro LED televisions with self-emissive display technology in 2020.Samsung said it continues to expand its television lineup with technologies such as Micro-LED displays, OLED (organic light-emitting diode) panels, and Neo QLED models, which enhance picture quality and color accuracy.The company is also expanding its Mini-LED television offerings across different screen sizes and price ranges. These models use smaller LED backlights designed to improve brightness and contrast control.Samsung said it is also integrating artificial intelligence features into televisions to automatically adjust picture quality, sound, and user settings.With its continued presence in different price categories and screen sizes, Samsung remains one of the major manufacturers in the global television market. The company said it plans to continue developing display technologies and expanding its TV product portfolio.