Stefon Diggs grabs spotlight with Sarah Jessica Parker in stylish UGG shoot while revealing S*x and the City connection

New England Patriots wide receiver Stefon Diggs teamed up with American actress Sarah Jessica Parker for a new UGG campaign that was released last week. The fashion brand shared photos on Instagram showing Diggs and Parker wearing matching brown UGG boots.

The shoot took place in New York City, where Parker is best known for her iconic role as Carrie Bradshaw in the hit TV series Sex and the City.

Stefon Diggs teams up with Sarah Jessica Parker for UGG campaign in New York City

In one of the photos, Parker stood in an oversized cream coat with white pants and her hand tucked in her pocket, while Diggs sat nearby in a white T-shirt, black vest, oversized animal-print coat, and brown pants. Both highlighted the new UGG collection with a stylish city backdrop.

Stefon Diggs reshared the photos on his Instagram story on Wednesday. He added a caption that drew attention right away:“What and (sic) honor the real Carrie B,” he wrote, hinting at his admiration for Parker’s famous TV character.Sarah Jessica Parker’s role as Carrie Bradshaw made her one of the most recognizable stars from the series, which ran from 1998 to 2004 and later returned with spinoffs.

Stefon Diggs links ‘S*x and the City’ moments to his own posts

The 30-year-old wide receiver added more to the story by posting a throwback on Instagram. He shared an old photo of himself next to a snap of actor Chris Noth, who played John James “Mr. Big” Preston in Sex and the City. Stefon Diggs wrote on his story:

“Makes sense now.”

This was not the first time Stefon Diggs dropped Sex and the City references on social media. Back on June 17, 2025, he shared photos from his personal life with a caption:“Trying find a balance between family and work but it seems like work is taking precedence over everything else…”

In the last slide of that post, he included a picture of Chris Noth’s “Mr. Big,” Carrie Bradshaw’s on-and-off boyfriend in the show who later became her husband.

Stefon Diggs connects ‘Sex and the City’ references with comeback update ahead of Patriots season opener

While fans enjoyed Stefon Diggs’ lighthearted connection to Parker’s character and the show, his football comeback remains a big storyline. Stefon Diggs is working his way back after tearing his ACL last season. Ahead of the Patriots’ season opener on September 7, 2025, against the Las Vegas Raiders, head coach Mike Vrabel gave an update.Also Read: Taylor Swift Vs Cristiano Ronaldo: Whose Engagement Ring Has Higher Value“That he’s ready to go, and that he helps our offense, and that he helps Drake (Maye)…… I think where he’s at, he’s been able to string days together, whether I’ve held him out of individual and brought him out for team,” Vrabel told MassLive.The Patriots finished preseason with two wins and one loss to the New York Giants. Stefon Diggs is expected to be a key part of the offense when the new season begins.