SVBC programmes to be made more engaging: JEO Sharath

The Sri Venkateswara Bhakti Channel (SVBC), the visual propagation arm of the Tirumala Tirupati Devasthanams (TTD), will redesign its content to better engage viewers, a senior TTD official said.

TTD Joint Executive Officer (Health and Education) A. Sharath, who is also in-charge Chief Executive Officer of SVBC, visited the office for the first time on Wednesday (April 9, 2026) after taking charge and held a review meeting with representatives from the channel’s departments.