‘Took Us To The Global Stage’: Parle Thanks PM Modi For Gifting Melody Toffees To Meloni

Last Updated:May 20, 2026, 18:26 IST

Earlier, Parle Products vice-president and chief marketing officer Mayank Shah said the viral interaction could boost both domestic and overseas demand for the popular toffee.

Parle Products on Wednesday thanked Prime Minister Narendra Modi after he gifted Melody toffees to Italian Prime Minister Giorgia Meloni during his visit to Rome, calling it a moment that took the popular Indian candy brand “to the global stage".

Sharing a message on social media, Parle wrote: “Thank You Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage."

“A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders," the company added.

Earlier, Parle Products vice-president and chief marketing officer Mayank Shah said the viral interaction could significantly boost both domestic and overseas demand for the popular toffee.

“Expect a lot of traction in domestic & international sales after this internet-breaking moment," Shah told CNBC-TV18.

“This is a nice way of pushing Indian products and giving a global stage," he said.

Melody is a chocolate-filled caramel toffee made by Parle Products, one of India’s largest confectionery and biscuit companies.

It is one of Parle’s most recognisable candies and has been popular in India for decades, especially among millennials and schoolchildren. The toffee has a chewy caramel outer layer with a chocolate filling inside, and is known for its long-running advertising line: “Melody itni chocolaty kyun hai?" (Why is Melody so chocolaty?)

News india ‘Took Us To The Global Stage’: Parle Thanks PM Modi For Gifting Melody Toffees To Meloni

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