Travis Kelce goes from NFL star to fashion icon with American Eagle collaboration after engagement to Taylor Swift

Travis Kelce is the name dominating sports and entertainment headlines this week. The Kansas City Chiefs tight end announced his engagement to Taylor Swift, then followed it up by unveiling his new American Eagle clothing collaboration — a double milestone that blends his NFL fame with global pop culture appeal.

Travis Kelce and American Eagle drop new clothing collection featuring young athletes

In partnership with his lifestyle brand Tru Kolors, Kelce joined forces with American Eagle to launch a new apparel line. The Chiefs’ three-time Super Bowl winner took on the role of creative director for the collection, which he described as a “fun, flowy line” designed with versatile fabrics for everyday wear. Speaking on his New Heights podcast, Kelce praised the brand for bringing his vision to life.The campaign features several young athletes, including Olympic champion gymnast Suni Lee, Penn State quarterback Drew Allar, and Syracuse guard Kiyan Anthony, son of NBA great Carmelo Anthony.

Kiyan shared campaign images on Instagram, drawing a supportive response from Kelce, who referred to the athletes as “real ones.”

American Eagle partners with Travis Kelce to redefine brand identity and diversity

American Eagle’s collaboration with Kelce arrives at a time when the brand is looking to broaden its appeal. Its previous campaign with actress Sydney Sweeney faced criticism for lack of diversity. With Kelce at the forefront, backed by a mix of male and female athletes from varied backgrounds, the company appears to be targeting a more inclusive image.

Kelce, who serves as creative director for the line, highlighted the inspiration behind the designs on his New Heights podcast. “It was so much fun collaborating with American Eagle. They are so professional, and they have the ability to really bring everything to life that you can imagine. I wanted to make something fun, kind of like a very flowy line that drapes on you with cool fabrics,” he explained.For Kelce, the move underlines his growing presence outside the NFL.

His Tru Kolors brand has steadily gained traction, and this collaboration gives it mainstream visibility. Coupled with the global attention around his relationship with Swift, Kelce now finds himself at the intersection of sports, fashion, and entertainment.

The Chiefs’ star has already cemented his football legacy with multiple Super Bowl victories, but his off-field pursuits are quickly elevating him into a crossover figure.

Whether it is fashion, podcasting, or his high-profile engagement, Kelce’s influence extends far beyond the gridiron.Also Read: Baltimore makes Kyle Hamilton NFL’s highest-paid safety with record $100M contractAs the NFL season approaches, Travis Kelce’s week of milestones, a new chapter with Taylor Swift, and a major brand collaboration reflect the evolution of an athlete who is equally comfortable in the spotlight of sport, style, and celebrity culture.