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New Delhi: WhatsApp is now experimenting with its latest optional paid subscription plan that will unlock a set of exclusive features for users. The development was spotted in the latest WhatsApp beta for Android version 2.26.4.8. The optional plan might bring extra customisation tools, including themes, app icons, chat ringtones, and the ability to pin more conversations. The subscription is expected to focus on personalisation and added convenience rather than the core messaging functions. Meta has reported they are gearing up to test a new range of paid subscription plans across Instagram, Facebook, and WhatsApp. These upcoming subscription plans are been expected to unlock more exclusive and impressive features, advanced AI tools, and additional controls, while the core experience of Meta’s applications will continue to remain free.
WhatsApp has stated its upcoming subscription offering will focus on improving productivity, creativity and AI-driven features. Meta emphasised that it is not committing to a single subscription model and will instead test multiple feature sets and bundles, with each app offering its own distinct premium experience. WhatsApp is working on a new subscription plan that users can access through the waitlist. Once the plan is officially launched, users who opt in will be notified and can choose whether to subscribe. The paid plan is also expected to comes in the future updates, with the pricing yet to be announced and likely to vary by country.
The subscription is also expected to bring functional upgrades, one of which is the ability to pin more than three chats. WhatsApp limits pinned conversations to three, but the paid plan could enable users to keep more essential chats easily accessible. This subscription plans will be optional and will not impact privacy. Core features like private messaging, calling, and end-to-end encryption will remain free for all users. The company has also confirmed that the users will not have to pay extra for privacy protections.
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