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Whirlpool India has expanded its home appliances portfolio with the launch of the new Protton NXT 3-door refrigerator series. The company claims that the new range of refrigerators will deliver an improved refrigeration experience for modern Indian homes.
Whirlpool noted that the latest lineup of refrigerators is targeted at customers increasingly seeking appliances that blend better performance with premium design, as aesthetics have become as important as functionality in modern homes. The company noted that its new Protton NXT series’ 3-door design not only improves cooling retention and storage organisation but also enhances aesthetics, adapting to modern interiors and adding overall appeal to the living space.
This new refrigerator series even includes features such as the fastest convertible, 6th Sense technology, and Ozone Refresh technology.
Whirlpool Protton NXT 3-door refrigerator range: India pricing and availability
The new Whirlpool Protton NXT 3-Door refrigerator range is available across leading retail stores and online platforms, with prices starting from Rs 27,500.
Whirlpool Protton NXT 3-door refrigerator range: Key highlights
Here are the key specs and features of the new Whirlpool Protton NXT 3-door refrigerator series:
| Category | Specification / Feature | Details |
| Design | Door Configuration | 3-door format |
| Cooling Efficiency | Cold Air Loss | Up to 43% less cold air loss compared to conventional 2-door models |
| Cooling System | Airflow | Fresh Flow vents with 360-degree cooling |
| Storage | Vegetable and Fruit Storage | Up to 40% extra space for fruits and vegetables |
| Storage Design | Compartment Access | Open only the required compartment to reduce cooling loss |
| Hygiene | Microblock Technology | Helps prevent bacterial growth in food by up to 99% |
| Odour Control | Active Deo System | Prevents odour mixing between compartments |
| Freshness Support | FreshNXT Technology | Drains excess moisture from fruits and vegetables |
| Freshness Duration | Food Preservation | Up to 15 days of freshness |
| Energy Efficiency | Star Rating | 4 Star Frost-Free (as per 2026 BEE standards) |
Commenting on the launch, Nakul Tewari, VP of marketing at Whirlpool India, said, “Indian households today expect their refrigerators to do a lot more – offer better space utilisation, preserve freshness for longer, and consume less energy – while looking stylish and modern. With Protton NXT, we have introduced a unique 3-door format to deliver superior cooling efficiency and smarter storage, while integrating advanced freshness technologies. This reflects Whirlpool’s commitment to building differentiated innovations that deliver smart functionality and superior performance.”


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