Amazon brings Alexa+ to the web, taking on ChatGPT, Gemini in AI chatbot race

Amazon has announced that its AI assistant Alexa+ is now available on the web via a new Alexa.com website. This rollout extends access to all Alexa+ Early Access customers, enabling them to interact with the assistant across voice, mobile, and now browser platforms.

With this move, Amazon aims to give direct competition to other web-based AI chatbots such as ChatGPT, Gemini and more.

“You can use Alexa.com to get quick answers, explore complex topics, create content, plan trip itineraries, and get help with homework. But Alexa+ doesn't just provide information, it’s designed to take action. It can help you complete countless tasks: managing your to-do list, updating your family calendar, controlling your smart home, making reservations, and so much more,” said Amazon.

What Alexa+ offers

Alexa+ has evolved rapidly since its launch nine months ago, integrating with tens of thousands of services and devices and scaling to tens of millions of customers. According to Amazon, usage has surged — with twice the conversations, three times the purchases, and five times the recipe requests compared to earlier Alexa versions.

On the web, Alexa+ can:

This is a new interaction model and adds a powerful way to use and collaborate with Alexa+. Combined with the redesigned Alexa mobile app, which will feature an agent-forward design, Alexa+ will be accessible across every surface—whether you're at your desk, on the go, or at home.