Andhra Pradesh State Handlooms’ Cooperative Society (APCO) and Lepakshi have announced a State-level design competition from June 17 to reimagine traditional handicrafts and handlooms as modern souvenir products.
Andhra Pradesh Handicrafts Development Corporation Limited (APHDC) Vice-Chairman and Managing Director M. Vishwa made the announcement on Monday. The competition is jointly organised by APCO and Lepakshi, in collaboration with the National Institute of Design (NID), Vijayawada.
According to a press release from the Department of Handlooms and Textiles, the initiative aims to foster innovation among local weavers and artisans, while preserving the cultural identity of Andhra Pradesh.
The competition invites entries in ten traditional clusters — five each in handicrafts and handlooms — including Kondapally and Etikoppaka toys, leather puppetry, wood carvings, Kalamkari block prints, Dharmavaram and Uppada silks, Mangalagiri fabric, and more. The handloom category also encourages the development of utility-based products such as scarves, ties, shawls, and waistcoats.
Speaking on the occasion, Mr. Vishwa emphasised that the goal is to connect heritage with modern design sensibilities, offering individuals an opportunity to showcase the State’s artisanal excellence on new platforms. The competition is open to all residents of the State above the age of 18, be it artisans, students, designers, or independent creators.
A total of ₹5 lakh in cash prizes will be awarded to 30 winners. The entries will be selected by a panel from NID-A.P., the Development Commissioner’s Office, APCO, and Lepakshi. Participants are required to submit their physical souvenir samples to the nearest Lepakshi or APCO showroom by July 16. For more competition guidelines and updates, visit https://lepakshihandicrafts.gov.in and https://www.apcofabrics.com.
Published - June 16, 2025 06:49 pm IST