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Apple will take the stage today at its ‘Awe Dropping’ event to unveil the much-awaited iPhone 17 series. The September 9 launch is one of the biggest technology events of the year, with millions of viewers tuning in across the world. Alongside the new iPhones, Apple is also expected to showcase updates to its wearables and accessories.For Apple, the iPhone 17 is more than just a new phone. It is a critical product that will shape sales in the festive season and holiday quarter, when the company generates the bulk of its revenue. In India, where Apple has been expanding its presence with new stores and local manufacturing, the iPhone 17 could play a decisive role in the company’s growth story.
Apple Event 2025 live stream details
Apple’s ‘Awe Dropping’ event is being streamed live from the company’s headquarters in Cupertino, California.
Viewers can watch the event on:
- Apple’s official website
- The Apple TV app on compatible devices
- Apple’s YouTube channel
The event is expected to last around 90 minutes and will include a mix of product reveals, software demonstrations, and promotional films showcasing Apple’s latest innovations.
Apple iPhone 17 series launching today
Apple is expected to stick to its four-model lineup for the iPhone 17 family.
| Model | Positioning |
| iPhone 17 | Base model |
| iPhone 17 Air | Larger screen, mid-tier option |
| iPhone 17 Pro | Premium with advanced features |
| iPhone 17 Pro Max | Top-end, exclusive features |
Camera upgrades in the upcoming iPhone 17
Apple has consistently positioned its iPhone cameras as industry-leading, and the iPhone 17 is expected to push this further.
- 48MP primary sensor across all models for sharper detail.
- Improved Night Mode with advanced low-light photography.
- Pro-exclusive telephoto lens on the iPhone 17 Pro Max for enhanced zoom.
- Better AI-driven image processing, making portraits and videos more natural.
Upcoming iPhone 17 series price in India vs. global markets (expected)
Pricing has always been a point of discussion for iPhones, especially in India where taxes and import duties significantly raise costs. Early reports suggest that the iPhone 17 series may see a price increase compared to last year.iPhone 17 series expected prices
| Region | iPhone 17 (Base) | iPhone 17 Air | iPhone 17 Pro | iPhone 17 Pro Max |
| India | Rs 79,900 | Rs 89,900–Rs 95,900 | Rs 1,29,900+ | Rs 1,49,900+ |
| US | $799 | $899 | $999 | $1,199 |
| UK | £799 | £899 | £999 | £1,199 |
| Europe | €899 | €999 | €1,099 | €1,299 |
iPhone 17 comparison with iPhone 16
Apple is known for evolutionary rather than revolutionary upgrades. To put the changes in context, here’s how the iPhone 17 compares with last year’s iPhone 16 series.
| Feature | iPhone 16 Pro Max | iPhone 17 Pro Max (Expected) |
| Display | 6.7-inch OLED, ProMotion | Similar size, slimmer bezels |
| Processor | A17 Pro chip | A18 Pro chip, improved GPU |
| Camera | 48MP wide, 12MP telephoto | 48MP wide, enhanced telephoto |
| Build | Titanium | Aluminium, lighter |
| Software | iOS 18 | iOS 19 |
The improvements focus on efficiency, durability, and camera technology, rather than dramatic design shifts.
Other products launching at Apple’s ‘Awe Dropping’ event
Alongside the iPhone 17, Apple is expected to announce:
- Apple Watch Series 11: New health monitoring tools and improved battery.
- AirPods refresh: Possible USB-C support and better connectivity.
- Software previews: AI-driven features in iOS 19, watchOS, and macOS.
These updates signal Apple’s push to strengthen its ecosystem, ensuring users remain within its suite of devices and services.
English (US) ·