Ila Arun Mourns Brother Piyush Pandey’s Death, Calls Herself 'Devastated, Heartbroken And Lifeless'

Last Updated:October 24, 2025, 15:00 IST

Ila Arun mourns brother Piyush Pandey’s death, sharing a heartfelt note on Instagram. The Padma Shri-winning ad legend passed away at 70, leaving fans in grief.

Veteran singer and actress Ila Arun shared a heart-wrenching post mourning the death of her brother, adman Piyush Pandey, who passed away at 70.

Veteran singer and actress Ila Arun is mourning the heartbreaking loss of her brother, legendary adman Piyush Pandey, who passed away on October 23 at the age of 70. The news has sent waves of grief across the entertainment and advertising industries, where Pandey was revered as one of the most influential creative minds of modern India.

Ila Arun’s Emotional Tribute

Sharing the devastating news on Instagram, Ila Arun expressed her anguish and disbelief over the loss. Posting a heartfelt throwback photo of herself applying a tilak on Piyush’s forehead, she wrote, “Dear loved ones, with a devastated, heartbroken, and lifeless spirit, I am writing to inform you that we have lost our dearest and greatest brother, Piyush Pandey, this morning. Further details will be shared by my brother Prasoon Pandey. Rest in peace, dear brother." The emotional note reflected the profound bond between the siblings and the deep sense of void left by his passing.

A Creative Giant Who Redefined Indian Advertising

Piyush Pandey, a Padma Shri awardee and Executive Chairman & Chief Creative Officer Worldwide at Ogilvy, was battling a severe infection that took a turn for the worse, the agency confirmed in an internal note. In their statement, Ogilvy India wrote, “It is with an unfathomable sense of loss that I write to you about the passing away of our beloved Piyush Pandey. He passed away peacefully this morning. I cannot even imagine how each one of us is going to process this terrible loss."

Widely regarded as the architect of modern Indian advertising, Piyush Pandey was instrumental in crafting some of the country’s most iconic ad campaigns — from Fevicol’s unforgettable “jod" commercials to Cadbury’s heartwarming “Kuch Khaas Hai" moments. His creative genius helped shape a distinct Indian voice in advertising, steering it away from Western influences and grounding it in emotion, culture, and relatability.

Tributes Pour In

Following his passing, tributes poured in from across industries. Filmmaker Hansal Mehta took to X, writing, “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well, Piyush Pandey." Musician Ehsaan Noorani also shared his condolences, calling him “the man who redefined creativity in advertising and created the most memorable campaigns."

A Lasting Legacy

Over his illustrious career, Piyush Pandey received numerous accolades, including the Padma Shri and the LIA Legend Award. His influence transcended advertising—his words and vision inspired generations of creative professionals, filmmakers, and writers alike. Known for his warmth, wit, and humility, Pandey believed that the best stories came from everyday India.

His passing marks the end of an era in Indian creativity, leaving behind an unparalleled legacy of innovation, storytelling, and authenticity. As Ila Arun and her family mourn his loss, the nation remembers Piyush Pandey as not just an adman, but a cultural icon who changed how India saw itself.

Yatamanyu Narain

Yatamanyu Narain is a Sub-Editor at News18.com with a passion for all things entertainment. Whether he's breaking the latest Bollywood news or chatting with rising stars in the OTT world, he’s always on the hun...Read More

Yatamanyu Narain is a Sub-Editor at News18.com with a passion for all things entertainment. Whether he's breaking the latest Bollywood news or chatting with rising stars in the OTT world, he’s always on the hun...

Read More

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