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Novak Djokovic and Jelena Djokovic combined net worth in 2025: Tennis legend, career, family, and business (Image via Getty)
Novak Djokovic and Jelena Djokovic are one of the most famous couples in world sports. Novak is the most successful men’s tennis player in history. Jelena is a business leader and the driving force behind their charity work.
In 2025, their combined net worth is estimated at around $260 million, based on reports from Forbes. Their most wealth comes from tennis victories, various brand deals signed, business income, and long-term investments built over many years.Novak Djokovic tennis career and match prize earnings
1, according to the ATP Tour.By 2025, Novak has earned more than $190 million in official career prize money, making him the highest-earning player in tennis history. This figure is confirmed by ATP prize money data.In recent seasons, Novak has played fewer tournaments to take care of his body. He has spoken openly about this in press events, saying health comes first as he gets older.
Novak Djokovic endorsements and business income
Novak Djokovic makes a large part of his money away from the court.
He has long-term endorsement deals with major brands like Lacoste, Asics, Head, and Hublot, as reported by Forbes.These deals bring in millions every year and continue even when he plays fewer matches. Novak has also simultaneously invested in various health and wellness companies. These businesses go with his lifestyle and motto of clean-living and in return focus on long-term growth instead of quick profits.
Jelena Djokovic business role and foundation work
Jelena Djokovic plays a key role in the family’s success. She studied business and helps manage many of their projects. Her personal net worth is estimated at around $20 million, based on Celebrity Net Worth.Jelena is also the global CEO of the Novak Djokovic Foundation. The foundation focuses on early childhood education, especially in Serbia. According to the foundation’s official reports, it has helped build and support many schools over the years.Novak Djokovic and Jelena Djokovic family life and net worth breakdown




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