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Vikram Prabhu, starring in the upcoming film 'Sirai', shared his belief that cinema is primarily an art form, not just a business. He emphasized that prioritizing good stories and audience trust will naturally lead to business success, allowing art to flourish. Prabhu also detailed his character's distinct prison experience compared to his previous role.
Directed by Suresh Rajakumari, 'Sirai' starring Vikram Prabhu, has created a lot of buzz. Akshay Kumar is making his acting debut with the film, which is slated to release on December 25. It is noteworthy that he is the son of Lalith Kumar, the producer of the film.
'Sirai' is based on a story created by director Thamizh, who directed the attention-grabbing film 'Taanakkaran' starring Vikram Prabhu.
Vikram Prabhu briefs his role in 'Sirai'
Speaking at the press meet of 'Sirai' in Chennai, Vikram Prabhu said that "For me, cinema is an art first and foremost. But due to economic problems, many good stories cannot be filmed immediately. So I think and work as a team to come up with a strong subject. I have never prioritized increasing my salary," he said clearly.
He also strongly emphasized his stance that cinema should not be viewed solely as money, but as art.
'Sirai' actor shares his clear philosophy on filmmaking
Vikram Prabhu further added that, “I have no objection to cinema being a business. But if you get immersed in business, you will forget about art. If we give good stories that don't disappoint the audiences who come to the theaters and trust us, business will happen automatically. Only then will art have the opportunity to grow naturally.
So I follow the principle of art first, business later," he said. This speech brought his vision of cinema closer to the fans.
Vikram Prabhu explains the character shift
While talking about his role in the film 'Sirai', Vikram Prabhu explained that there will be a big difference between the role of Arivu in the film 'Taanakkaran' and the role of Kathiravan in the latest film. “As a trained police officer, he would be shocked to see the system. But I come as a police officer with 12 years of experience in prison. That experience, the way they approach problems, and their perspective on the police system will all be different," he said.
Finally, he said that his lifestyle is to evaluate himself every year, learn from his mistakes, and move forward.




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