WWDC 2025: Apple won’t follow this ‘tradition’ for the first time in 10 years

Apple will hold its Worldwide Developers Conference, or WWDC, on June 9. Following the conference,

John Gruber

hosts the live "

The Talk Show

" podcast with the company's senior executives. However, for the first time in 10 years, Apple will not have senior executives participate in Gruber's show -- a decision that breaks a long-standing tradition that has seen high-ranking Apple officials engage in lively post-keynote discussions, offering unique insights into the company's announcements.Gruber, the renowned Daring Fireball pundit, revealed the development while announcing ticket sales for his annual live episode. He did not provide a reason for Apple's refusal, and it's highly probable that Apple offered none, reports macrumors, citing the ticket announcement."Ever since I started doing these live shows from WWDC, I’ve kept the guest(s) secret, until showtime. I’m still doing that this year. But in recent years the guests have seemed a bit predictable: senior executives from Apple. This year I again extended my usual invitation to Apple, but, for the first time since 2015, they declined," Gruber said."I think this will make for a fascinating show, but I want to set everyone’s expectations accordingly. I’m invigorated by this. See you at the show, I hope," he added in a blog which notes that the show will be on Tuesday, June 10.

Gruber criticised Apple over 'non-functional' AI features

In a March blog post, Gruber critiqued Apple for what he perceived as "vaporware" presented at last year's WWDC. He highlighted that planned Apple Intelligence features, showcased during the event, were not functional at the time, and some may still not be. Gruber expressed self-reproach for not recognising these "red flags" earlier.He said that Apple's credibility is damaged. "Keynote by keynote, product by product, feature by feature, year after year after year, Apple went from a company that you couldn't believe would even remain solvent, to, by far, the most credible company in tech. Apple remains at no risk of financial bankruptcy (and in fact remains the most profitable company in the world). But their credibility is now damaged. Careers will end before Apple might ever return to the level of "if they say it, you can believe it" credibility the company had earned at the start of June 2024," he said.