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Samsung India has unveiled its vision for the future of customer-facing environments at its Business Experience Studio (BES) in Gurugram, introducing AI-powered retail ecosystems and its next-generation Spatial Signage — a glasses-free 3D digital display designed to transform commercial spaces.
The highlight of the showcase was Samsung’s Spatial Signage, which combines the clarity of 2D visuals with lifelike depth, eliminating the need for 3D glasses. Powered by patented 3D Plate technology, the display creates spatial depth behind the LCD panel, making visuals appear to extend beyond the screen.The 2.15m display features 4K UHD resolution in a 9:16 format, enabling 360-degree rotating visuals for dynamic product storytelling. Backed by Samsung’s Quantum Processor, it delivers 4K upscaling, 16-bit color mapping, HDR refinement, and an anti-glare panel for consistent clarity in high-traffic environments. With a slim 52mm profile and lightweight build, the signage is designed for seamless integration across retail stores, bank branches, and premium venues.
AI-Powered ecosystems for retail and banking
Samsung also demonstrated how businesses can transition from static environments to connected, data-driven platforms:
- AI Studio in VXT: Converts static images into 3D-optimized content using simple prompts, reducing production time.
- Centralized Content Intelligence: Enables real-time, remote content management across multiple locations.
- Retail Transformation: Enhances the shopping journey with real-time promotions and immersive product displays.
- Banking Solutions: Supports queue management, contextual messaging, and real-time communication.
- Secure Workflows: Ensured by Samsung Knox for enterprise-grade security and compliance.
- Galaxy Multi-Device Experience: Allows seamless transitions between Galaxy devices for efficient task management.



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