India Today and All Out launch 'Saath Ladenge Dengue Se' campaign to fight dengue

On World Dengue Day, India Today and All Out have launched a nationwide public awareness initiative, 'Saath Ladenge Dengue Se', to combat the spread of dengue across India. The campaign aims to bring credible information, expert advice, and simple prevention measures to households. Dengue remains a serious disease affecting millions, causing high fever, severe body pain, and a dangerous drop in platelets, with children and senior citizens being highly vulnerable. Since the disease-carrying mosquitoes breed in clean, stagnant water within and around homes, the campaign urges citizens to take simple prevention steps, including regularly cleaning coolers and flower pots, and using mosquito repellents to defeat dengue through collective national effort.